QR Codes

Written By



Jul 26, 2022

online store

How Can QR Codes Help Your Business Grow?


The world of marketing is constantly evolving to keep up with the fast-paced trends in technology. The age of digital marketing is here to stay, and it’s never been more important for offline or online businesses to get their brand noticed by as many people as possible. No matter what kind of business you have or the niche market you’re targeting, there’s an advertising option that can help you reach those customers. Read on to learn more about how QR codes can help your business and the benefits of QR codes. 

And If you're not familiar with QR codes, then let us explain: They're a type of two-dimensional code used in smartphones and other devices that allow users to quickly retrieve digital content by scanning a QR code image with a camera or scanner.



QR Codes explainers: What are they and how do they work?

qr scanner online

The QR code was developed by Japanese engineer KODARISHIGAWA Hisashi in 1996. The first QR code was printed on a piece of paper to help a mobile phone company send customers reminders about a new product launch. The QR code is a type of two-dimensional code that can be used to store information. Information can be anything from links to websites and images to text, and users can take a picture of the code with their smartphones and then open it up in a separate app. QR codes can be used to transfer data between phones and computers. QR codes are easy to scan because of their size. They are about the size of a postage stamp and roughly one-third of an inch thick. Once scanned, a computer can recognize the QR code and display information about the item the code refers to.


How can QR Codes help your business?

Digital Menu in Restaurant

Businesses are increasingly turning to QR code advertising as a way to reach a large number of qualified customers. This is because QR codes are a very effective and cost-efficient way to reach a large number of people. Using QR codes, businesses can reach prospective customers who are actively searching for relevant products. They can also reach customers who are less likely to visit online stores because they are often outdoors, shopping at grocery stores, or using public transportation. Thanks to their low cost, QR code campaigns can also be adjusted to reach a large number of highly-qualified customers. This is because the majority of customers who receive a QR code are actively looking for products in a certain category or brand. These customers are much more likely to purchase the featured product than customers who are not actively searching for products in the category.


Is your business ready for QR Code advertising?

You can now incorporate QR code advertising into most any marketing strategy, but it’s important to first ensure that your business is ready for QR code advertising. To get a sense of how your business stacks up, consider the following: 

- Does your product or service have a QR code? If so, is it visible to customers?  

- Can you easily find a way to incorporate QR code adverts into your current marketing plans? 

- Are you prepared to respond to any potential customer inquiries about the QR code adverts? 

- Are you confident in your ability to create effective QR code ads? 

- Do you have the necessary hardware and software to create successful QR ads? 

- If you have a brick-and-mortar store, are you sure your space is ready for QR code ads?


The 3 types of QR codes you can use in marketing


Product-specific - For example, if you’re a restaurant, you can create QR codes for your menu items and the ingredients used to make them. You can create a promotional code that directs your customers to your website or social media pages with additional information about the item they just tried.


Category-specific - You can create QR codes that promote specific products in your company’s category. Depending on the nature of your products, you can promote specific brands to focus on the best choice for your customers. 


Industry-specific - If you’re in a specific industry, it’s possible to create QR codes that promote your entire industry as a whole. This allows you to tap into the collective buying power of your competitors to reach more prospective customers.


Where Can I Make A QR Code For My Business?

qr code generator

You can always use third-party online e-commerce platforms like QPe to create a dynamic QR code for your online business. In QPe, you can create your online store, highly customise it and even manage all the business aspects in a single platform.

You can create your QR code with QPe’s QR Code Generator which will help your customer surf your online store, see the products which are listed, order, and pay.

On the other hand, you can change the price, categories, and stock whenever and wherever you want, that too, without any technical knowledge or help. 



Incorporating QR codes into your marketing strategy can help you maximise the potential reach of your ad spend. To help you get started, be sure to check out these useful resources to learn more about how QR codes can help your business. You can also look into partnering with a professional to help you get started. With the right approach, incorporating QR codes into your marketing strategy can help you reach a large number of potential customers. However, it’s important to ensure that your company is ready for QR code advertising before you set out to create any ads.


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